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Data Integration
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Data Analysis
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User Experience Design
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Front-end Development
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Back-end Development
In the heart of Turin, Il Grifone is a clothing store with a long history of success. His simple approach to customers created a great loyalty, the exploitation of which was however limited.
Web development
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UX UI
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Front-end
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Back-end integration
Data
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Data acquisition
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Data analysis
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Data integration
CRM
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Salesforce
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Fidelity cards
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Marketing automation
About the project
Finding himself in the delicate moment of replacing the warehouse management system, Il Grifone wanted to take the opportunity to take a further step and build a Data Integration system, which would allow him to automatically collect certain information, such as data on sales, and paved the way for him to transform into a data-driven company, allowing future integrations.
Integration & Automation
To meet the needs, we have built an architecture based on the Redergo Layer, which integrated the warehouse management system, the cash register software and a loyalty card system for customers. All data collected from these sources is then ported to SalesForce, for analysis and marketing. In addition, we have created a loyalty registration process that allows customers to log in independently through a tablet in the store.
Valuable information
From a single dashboard, the Grifone managers have access to the sales data of all the stores, automatically updated three times a day, connected to the warehouse and including the items present in each single receipt. They can, in a few clicks, generate all the reports necessary to thoroughly analyze the performance of the stores and make important decisions, but that's not all.
Fidelity cards
For those with loyalty, we also associate the customer with the receipt, in this way the Grifone knows its customers thoroughly and can offer them a better service. All this translates into a better performance on marketing, since the campaigns will be extremely personalized, and in an overall improvement in the management of the stores.
