Orologi Aeronautica
Orologi Aeronautica Militare is the official watch manufacturer for Italy's Air Force and the Frecce Tricolori aerobatic team. We developed their e-commerce platform facing a specific challenge: translating a strong institutional identity into a digital shopping experience without reducing it to a cold military catalog. We designed every product page and collection to carry the weight of the symbol, the Turrita Eagle, the motto 'Virtute siderum tenus', all the way through to checkout.
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npm run case_orologi-aeronautica
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Customer Information
Orologi Aeronautica Militare produces timepieces under license from Difesa Servizi S.p.A., with two flagship lines: the Aeronautica Militare collection and the Frecce Tricolori series dedicated to Italy's national aerobatic team. Models range from €90 to €780, targeting military personnel, aviation enthusiasts, and those looking for a gift with precise symbolic meaning.
How We Built It
Technologies Used
We built the store on Shopify, using Liquid templating to customize layouts and give the team full control over the product catalog. The interface was prototyped in Figma and developed with Tailwind CSS and JavaScript for visual consistency from homepage to checkout. Node.js supported backend service integration and order management flows.
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Precision as a Gift
A watch from Aeronautica Militare isn't chosen just for the dial, it's chosen for what it carries: an institution, a symbol, a story. We built an e-commerce that doesn't just sell watches but explains why a timepiece bearing the Turrita Eagle is worth more than its price point. Every product sheet is a page of context, every collection a chapter of a story that runs from the runway to the wrist.
Send Us a Message
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Every journey begins with an introductory call, where you can tell us about your needs and receive initial advice on how to realize them.
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