Smashers
Smashers is a smash burger brand born in Turin with the ambition to sit somewhere between a restaurant and a subculture. We built their website starting from a strong, already defined visual identity - vintage '60s aesthetics with a near-spatial tension - and the challenge of translating it into digital without losing the brand's raw emotional charge. We designed an experience that communicates who they are before what they serve: a site where aesthetics carry the message.
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npm run case_smashers
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Customer Information
Smashers, a brand under 4foodies S.R.L., runs two locations in Turin and Milan, each focused on handcrafted smash burgers. The brand stands out in Italy's food scene for a well-defined cultural identity: artisan buns, carefully developed recipes, and a philosophy that frames burgers as a lifestyle - not just a meal.
How We Built It
Technologies Used
We built the site with Next.js and TypeScript, leveraging a modern app architecture for performance and flexibility. The UI was prototyped in Figma and developed with Tailwind CSS, ensuring visual consistency across devices. Node.js and Git round out a reliable stack built for longevity.
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The Brand Before the Burger
Smashers never wanted to be just a place to eat well - and the site had to make that clear from the first frame. We worked on aesthetics as substance: every scroll delivers a precise energy, built from visual tension, saturated palettes, and a direct tone of voice. The result is a digital platform that doesn't persuade - it hooks. Because Smashers works when it hits you before you've even read the menu.
Send Us a Message
Wanttoworkwithus?SendUsaMessage
Every journey begins with an introductory call, where you can tell us about your needs and receive initial advice on how to realize them.
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